Who is Larkpin?
Larkpin is a local SEO, web design and AI automation agency for US local businesses. We help roofers, dentists, law firms and other owner-run businesses show up in nearby searches. Then we make sure the call or form that follows turns into a booked job.
Most agencies sell one half of that. An SEO firm gets you ranked and never looks at your phone. A software company sells you an AI tool and leaves you to set it up. Larkpin does both, because a ranking that sends calls to voicemail is a ranking someone else gets paid for.
Who founded Larkpin?
Hitesh Lamba founded Larkpin. He has run Million Global Leads, an SEO agency, since 2013.
Larkpin is the brand he built for one kind of customer: the local business that lives or dies by whether the phone rings. It keeps the SEO and adds the two things that decide whether SEO pays off. One is a website built to turn a visit into a call. The other is a set of AI systems that answer, follow up and book. Hitesh writes the guides on this site and answers for the work on your account.
Why combine local SEO and AI automation?
A local SEO and AI automation agency makes sense because each half fails alone. SEO brings the call. If nobody picks up, the caller does what owners describe in their own words: "they just hit the next company." Invoca's 2025 call benchmarks found that only 61% of callers reach a live person.
The reverse holds too. An AI receptionist with no calls coming in has nothing to answer. So Larkpin treats the search, your Google Business Profile, the website, the first reply, the booking and the review request as one job. Each part is explained on our local SEO, web design and AI automation pages.
What does Larkpin believe?
Larkpin runs on four beliefs, each a fix for what owners distrust in agencies and AI.
The owner comes first
You know which jobs you want more of. We work around your service area, your hours and that work. If a tactic brings in tire kickers, we drop it, however good the chart looks.
Reports belong in plain English
Owners are tired of dashboard screenshots nobody explains. A Larkpin report starts with calls, booked jobs and reviews, and tracks rankings only for searches real customers make. Call tracking and form source tracking mean we never take credit for leads we did not create.
You own what we build together
Your website, your Google Business Profile and your customer data belong to you. We work through access you grant and can take back. Nothing is held hostage.
AI should say it is AI
Every AI assistant Larkpin sets up tells callers it is an AI assistant. A real person is always one step away. Urgent or upset callers go straight to your team, and big jobs get handed to you with the details already collected.
Who does Larkpin work with?
Larkpin works with owner-run businesses in ten industries, each losing leads differently.
| Industry | Where leads usually slip away |
|---|---|
| Roofing | Storm-season call spikes that roll to voicemail |
| HVAC | No-heat and no-cool calls at night |
| Plumbing | Emergency calls that reach a competitor first |
| Electrical | Quote requests that sit while the crew is working |
| Landscaping | Spring rush inquiries and old reviews |
| Dental | New-patient calls at lunch and after hours |
| Med spas | Instagram and text inquiries left unanswered |
| Chiropractic | New patients who want to book tonight |
| Law firms | Intake calls that hit voicemail |
| Auto repair | Same-day requests during a busy shift |
We serve businesses in 20 US metros, listed on our locations page. Larkpin has no local offices; we work remotely, and in person when needed.
How does working with Larkpin start?
Working with Larkpin starts with facts, not a sales pitch.
- You request the Free Missed-Lead Audit.
- We check your map rankings and AI search visibility, call and text you after hours, and compare your reviews with your top 3 competitors.
- Within 2 business days, you get a recorded walkthrough.
- If you want help, we agree on what to fix first, build it and report monthly.
The full process is on our how we work page.
See where your leads are going
If you want a local SEO and AI automation agency that shows its work, start with the Free Missed-Lead Audit. It is free, and you do not need to get on a call to receive it.